NETTEX are excited to announce that following the purchase of Natural Vet Nutrition, they have now added eCalm to their equine product portfolio.
eCalm is a non-magnesium, natural calmer which has been developed by world-leading veterinary surgeons and scientists with proven results. Its prebiotic like functionality has been shown to influence the horses natural gut microbiome which in turn supports calmness and well-being, as well as supporting gut functionality and the maintenance of a healthy skin and coat. Trials published in Veterinary Times demonstrate the positive effects of feeding eCalm to horses with poor behaviour.
The addition of eCalm further strengthens the existing NETTEX calmer range, which provides a number of solutions for any situation where a horse calmer may be required e.g. travelling, clipping, competing or general stress and ensures choice for horse owners should they prefer magnesium or non-magnesium-based calmers, pastes or powders. eCalm specifically provides a once-a-day effective, natural calmer to aid stress management in horses.
RRP £37.99 1kg tub (lasting approximately 50 days for the average 500kg horse, making it a cost-effective solution for horses and their owners.)
A trade discount is available now of 10% off for purchases of 1-3 units or 20% off for purchases of 4 units or more, via Trilanco until 6th November 2020.
To support trial and repurchase there are two levels of consumer promotion, supported nationally online and in print. To enable new users to trial eCalm there is a 10% discount (from RRP) on a single purchase of the1kg tub and to reward existing users 20% discount (from RRP) on purchases of 4 or more tubs in one transaction. To support the offer NETTEX are providing retailers with promotional POS material and a digital toolkit to enable them to communicate the offer to their customers.