The Golden Paste Company is delighted to announce that their newest addition to the pet range, TurmerItch™ for Dogs, has been awarded ‘Product Innovation of the Year’ in the PPM Retailer Recommended Awards 2022.
Award-winning TurmerItch™ for Dogs was launched in autumn 2021 following demand from customers for a highly palatable natural product to promote canine skin and coat health.
Said Hattie I’Anson, International Business & Strategic Lead Manager at The Golden Paste Company: “We are thrilled that TurmerItch™ for Dogs has been awarded ‘Product Innovation of the Year’ as we worked so hard on perfecting the formula and trialling the product. The feedback from customers has been incredible and it is improving the lives of so many dogs.”
The Golden Paste Company worked closely with experts to develop the product, including Dr Tom Shurlock who explains: “Itchy skin (pruritus) can be a problem for dogs all year round and is the manifestation of a huge range of potential causes. It may be a single cause, such as an allergic response to an insect bite, or a build-up of causes increasing the stress threshold of the dog. Additionally, behavioural stress can also affect pruritus, as can environmental factors and underlying physiological disorders.
“Dietary components, such as TurmerItch™ for Dogs, can help maintain normal sensory parameters which in turn reduce over response to discomfort and itching. This is particularly relevant to the protective function of the skin. A reduced response to itching will lessen subsequent behavioural responses that can lead to dermal damage.”
The tasty Salmon in the grain free hypo-allergenic supplement triangles is MSC sourced from the Pacific Ocean in keeping with the brand’s sustainable ethos. The Turmeric, Thyme and Lemongrass help to repel insects such as ticks and fleas and the other high quality ingredients soothe and support the skin, whilst ensuring bioavailability and antioxidant activity is maximised.
TurmerItch™ for Dogs can also be fed alongside the other products from The Golden Paste Company’s pet range.
The RRP is £29.20 and one tube will last a 25kg dog approximately 50 days.
To find out more please visit goldenpastecompany.co.uk