The UK’s leading equine bedding manufacturer, BEDMAX shavings, has today announced the appointment of Georgina Teece as Area Sales Manager for the North of England. Georgina takes up this maternity cover position with BEDMAX from Global Herbs Ltd, where she worked for almost two years managing a range of accounts from retailers to equine yards.
As a member of the company’s UK wide sales team Georgina she will be responsible for developing sales of BEDMAX identifying new opportunities for the company within her geographical area. She will also be required to develop the sales of STOCKMAX, to the farming, game and poultry sectors and the sale of HOTMAX fuel logs.
Based in Middlesbrough, and with a strong equine background including experience working in an International Showjumping yard, Georgina understands the importance of good bedding when it comes to the health and well-being of horses in the stable. She brings with her knowledge and experience of the industry, and understands the importance of working alongside retailers and customers to ensure that they are fully supported to achieve the combined goals.
Georgina has an excellent track record within the industry and her previous jobs have also included the role of Equine Head Buyer for Armstrong Richardson in Stokesley. She began her time at Armstrong Richardson as Retail Assistant, working her way up through the ranks over a five year period where she established a strong foundation of retail experience as well as account management, which will be invaluable in her new position.
Commenting on her new position, Georgina said: “I am delighted to be joining the team as Sales Manager for the North of England for such as highly respected company. BEDMAX are a market leader and they are passionate about wellbeing, continually researching how to further improve their products, and most importantly the health of horses in the stable.”
BEDMAX, which has held a Royal Warrant from the Queen since 2008, has regularly topped equine industry trade body polls as the UK’s most popular horse bedding. It has also been a recipient of the BETA UKTI Award for outstanding export achievement.
Tim Smalley, Managing Director of BEDMAX said: “We are very much looking forward to Georgina joining the BEDMAX team; she has an excellent understanding of the industry and I have no doubt that she will be a great asset to the company.”